Marketing | Advertising | Branding Storyteller
Nationality: Swiss | Italian | British
English Native, French Fluent, Italian V. Good, Spanish Basic
Mini MBA-Branding | Mark Ritson marketingweek.com”
Mini MBA-Marketing | Mark Ritson marketingweek.com
SQUARED ONLINE | Digital Marketing. Google. IPA & IAB
UNIVERSITY OF DURHAM | Politics. Bachelor of Arts (Hons)
LOUGHBOROUGH UNIVERSITY | Bus Admin/Man. (2 yrs credits)
Universita Bocconi | Management of Fashion & Luxury Companies.
IE Business School | Integrated Marketing Communications
Northwestern University | Sports Marketing.
Copenhagen Business School | Intro. Neuroscience & Neuromarketing.
Thinkbox | TV Masters – IAB + IPA.
The Trade Desk | Marketing + Data-Driven Planning.
DeepLearning.AI | Ai For Everyone.
OVERVIEW OF PROFICIENCIES
- Marketing: Understanding value propositions & translation into creative executions, new products, online & offline communication, drive sales & market share.
- Digital Marketing: Website creation (WordPress), Content management, Digital first , Social Media, Google Analytics SEO/SEM to improve online presence.
- Relationship | Communicator: To internal & external stakeholders including agencies, teams and direct to client. Managing client expectations.
- Leadership: Cross-functional & international collaboration, supporting & developing marketing and content creation.
- Insight: Identify and analyse market, competitor, through online and traditional methods.
- Communication: C-suite + markets, identify, initiate & implement creative to reach diverse market segments.
- Agency Management: Identify & manage digital, advertising, partners, leading creation & execution of projects.
- Creative: Good understanding of creative, photography & film, story, transcreation and execution to client’s expectation.
- Financial: Detailed with an understanding of KPI, P&L as well as financial markets.
- Technology: Google Ads, Trends | SEO | WordPress (CMS) | Hotjar CRM | Microsoft Office | Adobe, InDesign, Photoshop, Premiere | Capture One | DaVinci Resolve
My Career Is Made Up Of 8 Experiences. From Sales To Advertising And All The Business In Between.
2009 – Now
Advertising | Marketing
8. Marketing, Concept, Story, Client Management . Effie Gold – Indulona increased its price and gained market share in the Czech Republic.
Agency, Production & Client Approval. (Digital, TV, Cinema)
- Agency Brief/Concept analysis. Creative/Budget feasibility analysis
- Collaborating with agency including changes relative to budget.
- Briefing pitch research – pictures, films, sound (effects, music) references.
- Overseeing & input to pitch deck : Design, content (pictures & writing)
- Overseeing: Casting, storyboarding, music, set design, cinematography, film production/direction.
- Pre production meeting. Managing agency & client expectations.
- Overseeing: Editing, Sound, Voice-overs, Post production/effects, Grading.
- Project: Client / Agency Presentation, Delivery and Client Approval.
Some of the projects I worked on:
*Awarded: SILVER SHARK.
H&S | Saatchi & Saatchi – London.
*Awarded: EFFIE GOLD.
Indulona | Leo Burnet – Czech Republic.
Nivea | FCB – Hamburg
Vichy | TBWA – Paris
Korres | Air – Paris
Adidas | Direct to client – Hamburg
Google+ Italy | Adam & Eve DDB – London
Minute Maid | Saatchi & Saatchi – Shanghai
Redds | DDB – Moscow
H&S pan asia | Saatchi & Saatchi – Singapore
19/06/06 – 30/04/08
EIM SA. Fund of Funds.
7. C-Suite, B2B, Finance, KPI, Database, Branding
- Matrix. Defined business and technical framework for reporting key performance indicators (KPI).
- Retrocession. Implementation, content gathering of a sophisticated financial database tool, incorporating investor and sales data to be shared across the EIM Groups offices.
- Freshmoney. Created a more defined and consolidated approach to tracking freshmoney flows into the groups existing financial analysis structure.
- Branding. Briefed and managed the branding project for the group. Responsible for the rethinking of the EIM brand concept and design.
01/09/04 – 30/05/05
6. Earned media, Content Management System-CMS, Marketing
- Multimatin | multiBlick
- Intercative entertainment CD-Rom-
1999 – 2006
BETC EURO RSCG Paris.
Copy / Transcreation
5. Concepts, Copy, Transcreation, Creative
- Transcreation for the international market from French to English on campaigns and pitches.
- Brands : Orange (institutional pitch & world tagline), Wonderbra, Evian, BNP Paribas, Air France, Aoste, Mouton Cadet, LU, Kiss Kool, Hollywood, Peugeot, Vittel.
1999 – 2003
New Media Industries (NMI) London
4. New Media, Tech, Creative, Directing, Concept, Advertising
- Directed Bacardi Breezer commercial for the Swiss cinema. Commercial also sold to Ireland.
- Directed the launch campaign of Alain Afflelou Ephémère France. Direct to Client.
- Hakuhodo France. Copywriter/Transcriber on the institutional pitch for Honda Europe South (France, Italy, Spain).
- Dunhill. Worked on a concept for a commercial based on a Digital Test conceived and directed by me.
- Directed Amaretto Disaronno mood for Armando Testa London. Won the European Campaign. Agency Art Director for filming in Rome.
- Directed Its Campaign UK mood . Art Director for London in filming. Director Gilles Mimouni (director of BAFTA awarded L’appartement).
1994 – 1998
Photographic Assistant / Photographer
3. Editorial, Campaign, Art Direction, Photography, Clients
- Mario Testino, Serge Leblon, Toni Meneguzzo, Malcom Venville, Duncan Sim amongst many other photographers.
- Budgets worked on : Banana Republic, Burberry, Smirnoff through to Vogue and small clients.
- As a Photographer shot for: The Times Magazine, London. Not So Extremes, Japan. Frank Magazine, London. Joseph, Paris.
1993 – 1994
Nomura Bank Switzerland
2. Sales, Financial Markets, Clients, Service
- Developing the UK and US markets, servicing Swiss institutions.
- Following the markets, presenting the morning meeting, setting up meetings with potential clients, covering clients.
- Setting up meetings with analysts, strategists & presentations
- Attending company presentations and advising clients.
08/1992 – 11/92
Cargill International S.A.
1. Freight, Data, Trading, Markets, Commodities
- Research/ Designing spreadsheet on the Baltic Freight Index (Bifex) to help trading using moving averages to predict ship positioning across the globe.
- Presentation of the research. Accumulation, compiling and presentation of for : vessel information / ship description and port costs. Two weeks on the trading desk.
- Sort Portfolio:
- PERSONAL WORK
- PRODUCTION MANAGER
”Working together with Nick on the NIVEA Shoot for the "Time Range" Shower Range was an extraordinary enjoyable and satisfying experience.Bernd Bender-Asbeck - Executive Creative DirectorDRAFT FCB Hamburg
I was totally excited about Nick's professional skills as a director. His effort, enthusiasm and creativity started already with first pre-production conversations we had, lasting until the last tiny bit of postproduction.
The shoot itself was quite an experience, shooting fascinating special effects of water and ingredients, but also capturing very emotional, intimate moments of our talent under the shower.
Nick managed to bring the best out of the script, the talent and the crew – to me it was a pleasure working with him.
Based on 20 years of experience in the industry now, I can highly recommend Nick Vecchi as an outstanding director – and as a great, reliable and engaging partner for every creative or client to work with.